1. Do What's Best for the Customer

2. Do The Right Thing, Always

3. Deliver Legendary Customer Service

4. Create a Tone of Friendliness and Warmth

5. Check the Ego at the Door

6. Honor Commitments

7. Practice Blameless Problem Solving

8. Find a Way

9. Listen Generously

10. Go the Extra Mile

11. Look Ahead and Anticipate

12. Get the Facts

13. Be Relentless About Improvement