Summer 2025 Trends: Early Momentum Builds Confidence
Early indicators suggest that summer demand is significantly stronger than spring, which is great news as we move into the heart of the booking season. While we’re still early in the overall sales curve for June and July, we’re already seeing:
Strong occupancy
Rates aligning well with 2024
Our expectation is that bookings will fill in more quickly than they did the past couple of years. We also believe we’ll be less dependent on last-minute bookings (within 30 days of arrival) than in previous summers.
That said, we’ll still see a healthy share of last-minute activity, but the early base we’ve built for June and July 2025 positions us well. We’re confident that, as a result, overall revenue and rates will finish slightly ahead of last year.
Fall 2025 Strategy: Laying the Groundwork Now
Even as we head into summer, our team is already keeping a close eye on early fall trends. Starting in the third week of August, we enter the fall demand period, with the exception of a few high-traffic events like Labor Day and Fall Break in early October.
Looking at historical performance and current indicators, we believe continued fall success will rely on a few key strategies:
Maintaining competitive pricing
Marketing the appeal of fall travel, great weather, fewer crowds, and excellent value
Offering shorter minimum stays, especially midweek, to boost occupancy