Snowbird Season 2025: Strong Performance Despite Market Softness
January and February have delivered solid results, thanks to continued strong snowbird activity. While the overall Gulf Shores and Orange Beach market experienced a 3% decline in February occupancy, Brett/Robinson is trending 2% higher than last year, and we’re currently outpacing the market by more than 7%.
On the revenue side, we’re seeing even stronger gains. For January and February combined, our 1–4 bedroom Gulf-front condos are generating over 25% more revenue than comparable units in the market.
With early March bookings appearing slower than expected, we are looking to extend snowbird stays into early March where possible. If your unit does not typically allow March monthlies but you're open to exploring that option, please reach out to our Owner Support team at ownersupport@brettrobinson.com for more information.
Spring 2025 Outlook: Later Easter Impacts Booking Patterns
Spring 2025 is already shaping up to be an interesting and dynamic season. The later Easter holiday this year is expected to push back booking windows compared to the last couple of years.
As Bill mentioned during our recent update, combining March and April performance offers a clearer picture of the season’s potential, and we’re optimistic. We’re heading into the busy months with significant marketing efforts and strategic pricing, which we expect will help us continue outperforming the market in revenue, just as we have in recent years.
Summer 2025: Early Signs Point to a Strong Season
We’re already seeing very promising signs for Summer 2025, particularly for May and July. Current indicators suggest we’re on pace to exceed 2024 performance, with stronger rates and faster bookings for May, June, and July.
If current trends hold, this summer could be one of our best on record, and we’re fully focused on maximizing your rental revenue through early momentum, competitive strategy, and market agility.