Winter 2024: Strong Snowbird Activity and a Solid Start
As we approach the final few weeks of the winter season, we’re pleased to report very strong snowbird activity along the coast. Despite a few cold and rainy weekends that slowed last-minute short-term bookings, the overall trend is positive, and we’re off to a strong start in 2024.
Spring 2024: Booking Trends Coming Into Focus
The Spring 2024 rental season is taking shape, and several key trends are emerging:
Early March (March 1–10) is slightly behind last year’s pace, primarily because some snowbirds are staying longer and occupying those dates.
These early March days typically book at winter rates, so a shift in guest mix affects performance during this stretch.
On the bright side, we’re beginning to see very strong movement across Spring Break weeks, with booking activity accelerating in recent weeks.
Spring Break: Strength Building in the Key Window
We anticipate strong rental activity for most Spring Break weeks. There will be a brief slower period where fewer schools are out, leading to softer demand, but we’ll be working diligently to capture market share during that time.
The trend over the past 2–3 weeks has been very positive. This is a critical time, as we typically book about 75% of Spring Break stays within 60 days of arrival, and we’ve just entered that booking window for several major weeks and markets.
Summer 2024: Early Indicators Are Strong
Looking ahead, summer pace is looking very strong, especially for June and July. Our Revenue Management team is focused on securing early bookings, which is particularly important as we move into an election year, a period that often comes with uncertain demand patterns.
So far, we’re encouraged by our early results and confident that our data-driven strategies will make 2024 a strong, successful year for our owners.