2023 Closes Strong: A Top-Three Year
December wrapped up with strong revenue performance, thanks to a late spike in holiday bookings that helped fill the calendar during what is typically the slowest month of the year.
Looking at the full year, 2023 finishes as our third-best year ever in both revenue and occupancy. Compared to similar units in the market, we outperformed by:
5% higher occupancy
15% higher revenue
These results are based on independent market data and are a testament to our ongoing strategy and responsiveness to trends.
Snowbird Season 2024: Positive Momentum
Our 2024 Snowbird season is shaping up well, with better January and February monthly rentals than we've seen in the past couple of years. We continue pushing hard to return to pre-COVID snowbird numbers, and early indicators suggest we’re on the right track.
Spring Break Outlook: Week-to-Week Opportunity
The early trends for Spring Break 2024 are encouraging. While March demand is currently a bit softer, we’re seeing solid signals for late March through April.
It’s worth noting that March and April are highly seasonal, and performance varies week to week:
Some weeks show strong demand and solid rates
Others may require more aggressive rate strategies to compete and capture occupancy
We’ve already begun tailoring targeted marketing messages to our key Spring Break audiences. Rest assured, our team is watching market activity closely and making real-time pricing adjustments to ensure you get the best possible revenue.