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Rev Up! Volume 19

Rev Up! July 2024 Revenue Update

Summer 2024 revenue and occupancy results for Brett/Robinson owners compared with similar units in Gulf Shores and Orange Beach.

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Summer is certainly here on the Alabama Gulf Coast! May kicked off a strong start to the summer that we have seen continue through June and into July. We are excited to share some fantastic figures which show that our properties are consistently outperforming the competition!

Strong Performance:

  • May: Our owners earned 20% more revenue than similar units in Gulf Shores and Orange Beach.
  • June: We exceeded the market by 21%, a 6% improvement over our last update from early June.
  • July: We are currently experiencing a 21% revenue advantage, and growing by the day!

Revenue Highlights:

  • 1BR Units: Up $2,500 when compared to similar units across the market.
  • 2BR Units: Up $4,200 when compared to similar units across the market.
  • 3BR and 4BR Units: Up over $6,000 when compared to similar units across the market.

Occupancy Rates: Our occupancy for June and July is 8.6% higher than the market average, and we are seeing this lead increase daily.

Rev Up chart from the Brett/Robinson Revenue Management team

What Does This Mean for You?

These numbers highlight the strength of our strategy and the value of our service. Your properties are not just competing; they are leading the market! As a reminder, if you have any questions about your revenue, please feel free to contact our Owner Support team via email at ownersupport@brettrobinson.com, via text at 251-313-0573, or via phone call at 251-710-0018.

Questions About Rev Up

What is Rev Up?

Rev Up is the owner update series from the Brett/Robinson Revenue Management team. Each issue shares the booking trends, pricing strategy, and market comparisons we were seeing at the time.

Are the numbers in this issue current?

No. This issue was published in July 2024, and its figures reflect the market at that time. For more recent updates, see the newest issues in the Rev Up archive.

How does Brett/Robinson compare its results with the market?

Our team compares Brett/Robinson results with other professional vacation rental companies in the area using third-party data, which we call The Market. The first Rev Up issue explains the terms we use.

How do I ask a question about my revenue?

Contact our Owner Support team by email at ownersupport@brettrobinson.com, by text at 251-313-0573, or by phone at 251-710-0018.

More From the Revenue Management Team

Browse every Rev Up issue, or learn how Brett/Robinson rental management works for owners on the Alabama Gulf Coast.

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