Rev Up! Volume 33 - Summer 2025 Recap and Fall 2025 Preview

Summer Performance: Beating the Market Across the Board

As summer begins to wind down, we’ve taken a moment to reflect on how the season has unfolded across our Brett/Robinson properties — and how we’re performing compared to the broader Gulf Shores and Orange Beach vacation rental market.

As of July 25, 2025, here’s how our revenue per unit compares to the market by bedroom type:

• 1-Bedroom Units

  • May: +34%

  • June: +25%

  • July: +28%

  • August (to date): +7%

• 2-Bedroom Units

  • May: +21%

  • June: +21%

  • July: +24%

  • August (to date): +24%

• 3-Bedroom Units

  • May: +15%

  • June: +13%

  • July: +19%

  • August (to date): +8%

• 4-Bedroom Units

  • May: +27%

  • June: +22%

  • July: +31%

  • August (to date): +22%

These numbers reflect a consistent theme: we’re outperforming the market across all unit types, in both occupancy and revenue.

Our success this summer is the result of careful, continuous analysis of key demand indicators — including search traffic, call volume, Google Trends, and OTA (Online Travel Agency) data. Our team has worked diligently to anticipate demand shifts and implement pricing and marketing strategies that deliver results for you.

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Fall Outlook: Strategy Shifts as School Starts Sooner

As noted in our most recent Sandscripts article, school is back in session earlier than ever this year. In fact, 8 of our top 10 guest markets return to school by August 7th. This shift will likely reduce demand in the first week of August, compared to previous years.

That’s why we’re pivoting to an occupancy-first strategy for the remainder of August — with:

• Competitive pricing

• Flexible minimum stay requirements

• Targeted marketing focused on flexibility and value

Initial results are promising, and we’re already seeing stronger September and October revenue per unit compared to the broader market. In fact, across all bedroom sizes, our properties are currently pacing 14% ahead of the market average for the fall season.

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What’s Next: A Closer Look in August

We’ll dive deeper into performance trends for August, September, and October in our next blog post — but even more exciting, we invite you to join us for our next Brett/Robinson All Owner Market Update:

Wednesday, August 21, 2025, 4:00 PM Central Time

This virtual session will give you an in-depth look at our Summer performance, Fall strategy, and the data-driven tactics we’re using to maximize your property’s revenue year-round.

Mark your calendar — we’re looking forward to seeing you there!