In all situations do what’s best for the customer, even if it’s to our own detriment.  There’s no greater way to build a reputation that to steadfastly do what’s right for others EVERY DAY!

Demonstrate an unwavering commitment to doing the right thing in every action you take and in every decision you make, even when no one’s looking.  Always tell the truth.  If you make a mistake, own up to it, apologize, and make it right.

Do the little things, as well as the big things, that blow people away. Create extraordinary experiences they’ll tell others about. Always ask yourself, “Is this my best work?”   Everything you touch has your signature.

Every conversation, phone call, e-mail, and voicemail sets a tone and creates a feeling.  Pay attention to every interaction and be sure you are setting a tone of friendliness, warmth, and helpfulness.

It’s not about you. Don’t let your ego or personal agenda get in the way of doing what’s best for the team.  Make sure every decision is based solely on advancing company goals.

There’s no better way to earn people’s trust than to be true to your word.  Do what you say you’re going to do when you say you’re going to do it.

Apply your creativity, spirit, and enthusiasm to developing solutions rather than pointing fingers and dwelling on problems.  Identify lessons learned and use those lessons to improve our processes so we don’t make the same mistake again.  Learn from experience.

Take personal responsibility for making things happen.  Respond to every situation by looking for how we can do it.  Deliver results by setting lofty goals and tracking your progress.

Listening is more than simply “not speaking”.  Quiet the noise in your head and let go of the need to agree or disagree.  Above all, listen to understand.

Be willing to do whatever it takes to accomplish the job…plus a little more. Take the next step to solve the problem.  It’s the extra mile that separates the average person from the superstar.  Be a SUPERSTAR!

Solve problems before they happen by anticipating future needs and addressing them in advance.  Preventing issues is always more effective than correcting them.

Don’t make assumptions.  There’s always more to the story than it first appears.  Gather the facts before jumping to conclusions or making judgments.

Regularly reevaluate every aspect of your job to find ways to improve.  “Because we’ve always done it that way” is not a reason.  Keep getting BETTER!